The blog is on the way.
We're writing about what we're learning building Africa's Verified Growth Network β in the open, from inside the work. Leave your email and the first post lands in your inbox.
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Fewer hot takes. More of what actually happened.
Three things we'll write about, and nothing we can't back up.
Verified growth
Why so much acquisition spend buys attention that never converts β and what changes when a brand only pays for a real action from the right person.
Building the engine
The unglamorous parts: interest-matching, the signup gate every higher-value reward sits behind, and designing rewards so gaming them isn't worth it.
Building in Africa
Notes from launching in Nigeria β the market, the constraints, and what we get wrong along the way.
We're already talking. Come find us.
The blog is coming, but we're posting the work as it happens. LinkedIn is where we go deepest.
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Build updates, what we're learning about verified growth, and the thinking behind the product β posted as it happens, before it ever becomes a blog post.